WebSEOAnalytics.com shares study that indreases facebook fans and sees visits to booking engine jump by 227%. The campaign organised a photo contest with prizes of free nights at the hotel. To win, entrants had to ‘fan’ the hotel’s Facebook page, upload a specific themed photo and then promote it in order to get as many 'likes' as possible before the end of the contest. The Results were
- Website visits increased by 187%
- Visits on the booking engine increased by 227%
- Facebook fans increased by 150%
- Twitter followers increased by 80%
- YouTube video views increased by 100%